Yo what's good evil streets family you already know we sliding back through with another one big shout to all my members and subscribers for locking in on the daily that's why this channel growing and winning y'all making this happen anybody trying to push their music brand or business hit my line evil streets media at gmail.com we can make some noise happen I'm grateful for all the cash app blessings too and if you trying to support the movement pull up to evil streets tv on cash app every dollar gets pumped right back into this channel aight y'all let's dive deep into this gangster chronicle
Getting gangster down in the big easy cash money records and the Williams brothers New Orleans Louisiana birdman the big timers juvenile manny fresh bg Turk and course the legendary little Wayne these names carry different weight when you speak on New Orleans cash money records birdman back when cats just knew him as baby and his brother slim really shook the game in the 90s constructing a whole empire with cash money that had the city blazing and stamped anno on the rap game map for real
Now New Orleans ain't just some tourist destination with jazz and beads nah it got founded way back in 1718 by Jean-Baptiste Le Mane de Bamville and it's recognized for that French quarter essence Marty Grau chaos and twenty four seven party energy but past all that shine it's also the home to some of the grimiest toughest hoods in the nation we speaking on neighborhoods drowning in poverty broken schools no health care barely any work corrupt systems and them old run down projects crumbling the magnolia projects that was ground zero constructed in 1941 expanded even more in the 1950s it became recognized officially as the cjp housing development but the hood always kept it authentic magnolia was the name
By the time the crack wave crashed in the 80s and 90s the whole zone was in turmoil violence was climbing bodies were falling and New Orleans damn near claimed the title as the murder capital of the US the feds and local police tried setting up substations just to calm the chaos but the streets don't surrender that easy right in the core of all that you had the Williams brothers Ronald and Brian who repped magnolia heavy they came from the bottom and changed the game with cash money records bringing a whole new movement with them Ronald aka slim landed in 1964 and Brian baby was born in 1969
Moms was Gladys Brooks pops was Johnny Williams a former military man who operated bars and laundromats one of his spots called Gladys transformed into a meeting ground for hustlers dealers pimps and straight up OGs the whole family resided in a tiny space right above that bar and when baby was born they didn't even give him a name right away he was just called baby and the name stayed all the way to fame tragedy struck early when Gladys passed in 1975
Baby and the rest of the kids relocated to Canada for a minute then came back and wound up in foster care until Johnny fought for custody and got his kids back they landed in magnolia packed up in a small spot where tensions was high and space was tight but through all that baby got close with his stepbrother Eldrick wise Eldrick schooled him on street game how to move how to survive how to stack baby watched the flash he street cats who pulled up to the bar iced out and dipped in designer he saw the poverty all around him and said now I want more that hunger made him a hustler early
We were thugging that's all we knew that's how we came up baby said the streets became my life I chose that issue and once that street money started coming in it came with respect cars and a whole new lifestyle Terrence gangster Williams their half brother said it best in an interview you see your siblings getting money dressing fly people respecting them the girls calling all the time I want that baby and Eldrick jumped off the porch early robbing and pushing heroin before they even hit 18 they both caught a bid at 16 and again at 18 for possession landing them at a lane hunt correctional
Baby did 18 months but Eldrick never made it out he got murdered after his release the first Williams brother lost to the game slim always played the background quiet calculated but he had that business mindset like his pops while baby had the hustle slim was scheming up moves thinking long game from young both of them were all about building something real their pops drilled it in them grind first then shine
I was born with the mind of a hustler my paw was one ain't nobody taught me nothing I ain't had no role model in this game I was my own role model baby said and that right there tells you everything you need to know about the Williams brothers and how cash money came to be as hip hop started blowing up across the US in the 80s every region brought their own flavor to the game Miami had that heavy base the East Coast came with the gritty breakbeats and the West Coast was all about that laid back G funk vibe but way down in the dirty South especially in New Orleans something different was brewing
That bounce music hit the city like a tidal wave folks like Kevin MC T Tucker Ventory DJ Jubilee DJ Jim partners in crime hot boy Ronald juvenile UNLV and Magnolia short started putting out tracks that had the whole city rocking with that NO swing the bounce was wild call in response Hella energy and yet a lot of sexual dance callouts they called it pee pop and music and if you wasn't shouting out your hood or your project was it even bounce every block got love
Bounce is really what we did anyway slim one said we just took it and flipped it it's up tempo it's got swing our people like the dance and our artists got that rhythm they sing it they spit it that's bounce at first it was like a hood showdown who had the dopest moves the cleanest fits the most sauce pee pop and ran the city baby was already a known figure in the Magnolia his name rang bells from hustling and them robberies used to pull with his step brother El Drick wise who had the streets respect before he got killed
Slim was more low key the quiet one with the master plan baby had the vision though he saw what bounce could be outside the NO and he wanted in Master P and take full records were already eating off this sound taking it across the Gulf and the South but with only a couple of players in the game the Williams brothers knew there was space for another boss move when baby came home from a big he peeped the local scene linked with slim and they got to work they studied master p's moves learned the game and in 1992 they pulled the trigger cash money records was born
They started hitting up every club in Louisiana on the hunt for talent back then there wasn't no internet to get you hot you had to touch the streets press up records get them in DJ's hands and move real money behind it baby said by the time he hit 20 he already stacked a million off the streets that sparked all kinds of rumors about cash money being fueled by hood money the feds yeah they were watching another group of young black men building something powerful out the mud of course they had eyes on them
Cash money's first artist was a local cat named Kelo G who dropped the sleepwalker in 92 after that baby and Slim kept building signing more heat baby brought in DJ Manny fresh a hometown legend to cook up in house by the mid 90s cash money was already a local powerhouse with fans all over the South in 95 one of their artists Lil Slim spotted this 12 year old phenom named Dwayne Carter at a block party Lil dude was different he took him straight to baby and next thing you know Dwayne got signed
The youngest artist on the label he started going by baby D and linked with Lil Dougie to form the bg's that name bg or baby gangster was a nod to their big bro Terrence gangster Williams whose name carried weight in them and O streets even baby had to hop behind the mic real hustler energy getting money however it came if he could shine in the limelight while stacking paper even better he first went by b32 and rocked with 32 goals but things got dark violence hit home and snatched a few key cash money soldiers Kelo G Pimp daddy and yellow boy
The loss stung but the grind didn't stop in 1997 baby D and Lil Dougie switched up took the names Lil Wayne and bg and that same year cash money scooped up Turk and juvenile the four young boys formed the hot boys a name lifted straight from a magnolia projects crew tied to Terrence gangster Williams that squad took bounce to the next level the hot boys dropped solo and group joints that went platinum and beyond with straight heat all through them they even gave the world bling bling a term that ended up in websters
On the low that busted tour bus wasn't just for shows it doubled as a trap on wheels Gangsta Williams used them hotel stops to move big weight 30k in heroin per city while the hot boys rocked crowds gangster was out there stacking paper in the shadows making moves the feds couldn't touch by day they was superstars by night they was still in them streets that duality is what made birdman and cash money different from everybody else they didn't just rap about the game they lived it
By the late 90s cash money records was becoming a household name lil Wayne was showing early signs of being something special his flow was nasty his pen game was crazy he was hungry in a way that set him apart from everybody else Juvenile was moving units quick Turk had that street credibility and BG was young talented and developing fast but it was Lil Wayne who had everybody's attention the kid could rap his ass off and baby knew he had something special on his hands
The millennium hit and cash money was ready to make moves on a bigger scale they linked with universal records and dropped the hot boys album Guerrilla Warfare in 1997 but it was really Tha Block is Hot in 1999 that changed everything that album was a statement it was raw it was real it was New Orleans bouncing harder than ever before and the nation was paying attention Wayne was emerging as the face of the movement even though he was barely in his teens
Baby and slim had built something that couldn't be stopped they had the artists they had the sound they had the hustle and they had the respect of the streets and the industry at the same time that's a rare combination most folks only exist in one world but the Williams brothers they played both sides like maestros keeping the street element alive while also building a legitimate empire Wayne went on to drop multiple platinum albums becoming one of the biggest rappers alive juvenile had his moment with 400 degreez Turk and BG became legends in their own right
But behind all that success was birdman the visionary the businessman the one who saw potential in young dwayne Carter and turned him into Lil Wayne the blueprint for cash money was different baby didn't just sign artists he developed them he mentored them he made sure they understood the game business side and street side when lil Wayne dropped the Carter album in 2004 it was massive when he dropped the Carter II it was even bigger when he dropped the Carter III that was the best rap album of the decade some would argue
Baby's legacy transcends just music though cash money records became a symbol of Black excellence and entrepreneurship coming straight out of the hood they showed the world that you could build something legitimate from the ground up without selling your soul that you could stay connected to your community while also achieving mainstream success that you could be a boss in every sense of the word
Birdman stood tall through it all the arrests the federal investigations the street beef the industry politics he kept it moving he kept the label running he kept signing talent and developing projects that moved the culture forward his influence can be seen in every independent hip hop label that came after him every young rapper turned entrepreneur every street hustler who saw the music game as a legitimate business move that's birdman that's cash money that's the legacy that the Williams brothers left on this game forever cemented in hip hop history as legends who changed the game not just as rappers but as visionaries who understood that real power comes from building your own empire from the ground up straight from the streets to the throne birdman baby the godfather of the south the founder of cash money records a true testament to what happens when you got vision when you got hustle when you got the ability to move between two worlds and bring them together in perfect harmony that's the birdman story and it ain't nothing nice we out